Hidden message in Wendy’s logo makes you crave home cooking

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Over the years, the menu has expanded beyond old fashioned burgers, a delicious Frosty or a bowl of hot chili. And the logo, that’s packed with nostalgic power, has had a subtle tweak to the image of the redheaded girl in a blue and white striped dress.

Imprints your brain

In its recent redesign about a decade ago, Wendy’s retained the essence of the original logo while giving it a fresher look. The updated version subtly softened the features of the mascot and refined the typography, ensuring it appealed to new generations without alienating long-time fans. This delicate balance of modernity and tradition keeps the logo timeless while still invoking a sense of the past.

After inspecting the latest design, some people determined that the fast-food restaurant is trying to tease our brains with “a subliminal message on the collar of the brand’s poster girl.”

“Some say that this makes you associate the brand with the comfort of home cooking. Although this is something you may not notice consciously for years, it will leave an imprint on your brain,” writes a commercial logo expert about Wendy’s brilliant branding.Continue reading…

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